Search Engine Optimization (SEO) is a technique used to improve the results, quality and quantity of traffic to your website from search engines. There are different search engines which have various impacts on market like Google, Yahoo, Bing, Ask etc. some have global presence where as some are limited to specific geographical local area.
Depending on the use of search engines and the mentality of different internet users when they use search engines SEO’s evaluate their plan of action. Depending on this plan, they optimize the website in such manner that it increases in rank and search results, which will ultimately lead the surfers to their site.
Top 10 SEO Tips
- Understanding the Geographic Boundaries of your market and accordingly managing TLD: If your primary market is Australia use .au and if it is India then use .in and host your domain on Indian servers
- Domain name must contain Keywords; Use a keyword, which is related to your business in your domain name. Optional use of hyphen once or twice can be perfect but keep it simple and easy.
- Content is the key: create as much as contain as you can related to your subject or product and use accordingly on different pages and by dividing it in to different sections.
- Start Keyword research after the site content is ready: Use different tools on internet to gather information on hit and hot keywords of the year.
- Decide primary keywords to use as main sub sections: Ideally, they should be 4-5 in number and then place them accordingly with the secondary keywords.
- Sketch your Navigation System: When you have content and keywords, sketch your navigation system that will bring traffic to your website depending on the placement of keywords.
- Rewrite content: this means framing the content by considering the search engine components, algorithms and working pattern.
- Structure and format each page: each page of your content should contain fomrating, which is often recommended by search engines, and place all links, tags, images, Alt attributes correctly.
- Proofs read and if possible get an opinion: When you are done with the content and formatting proof read it for the second time and get opinion from your colleagues.
- Construct Site: when you are sure that, everything is in place and performs, accordingly it is time to host your site and be ready to reach your horizon.